How commuters are getting robbed every day


Onlinefilm The Thief

The day often begins mercilessly for commuters. Robbed of their mornings, they have little time to prepare themselves for the working day ahead.

It’s exactly this sense of theft that is dramatised in the latest online film by walker Zurich for hair care experts, SYOSS. The film combines a thief

metaphor with fast cuts and humour to portray our time-pushed commuters as victims with bad hair. Directed by JoJo Zunke through Berlin based Cobblestone,

the film features a music score by Lukas McNally and Tim Knapp. With THE THIEF Henkel launches its 2017 get-syossed campaign in Switzerland.