When looking for a place to stay in Cape Town travelers are spoilt for choice. But their safari through the various hotel websites can soon turn into an odyssey of near-identical pictures of the Table Mountain and repetitive slogans. In this situation rating services like TripAdvisor are irremissible. They’ve long become trustful guides, stearing lost travelers away from holiday hell. That’s why the Trevoyan Guesthouse has chosen to let their guests do the advertising for them. Their new corporate concept consequently doesn’t feature advertisement copy but authentic guest comments about the place. All of which can be traced back to TripAdvisor.