November 11th marks the beginning of carnival in Switzerland. And out go order and discipline — some of the country’s otherwise most prized assets. The occasional excessive outburst of unforeseeable emotions must have had its impact on Hyposwiss’ marketing team. With their ad
campaign normally focused on serious values, Hyposwiss decided to let their hair down for the day. The bold attempt can be witnessed in the newspapers. But don’t be alarmed! Come Monday, Hyposwiss as well as their advertising went back to normal. And you can expect the expected.