Furniture store uses cute dogs for emotional blackmail


Top Care

Top-Care by innovative furniture company, Pfister, is a service which protects your sofas and chairs against dirt and stains. SAP is an animal protection charity aiming to find homes for hundreds of

stray dogs in Switzerland. Walker decided to bring the two together for a new Pfister campaign that would benefit both parties. Five TV spots featured real, stray dogs that viewers were encouraged to

adopt, safe in the knowledge that Top-Care would look after their sofa. In support, a central website and posters in the style of missing dog flyers were stuck all over Swiss cities, promoting other

dogs up for adoption. So, if you’re reading this and fancy a dog, visit And don’t worry about the sofa.
→  Pfister Top Care Website   

→  Pfister Top Care Posters