Man cuts rare book in half to fit on bookcase


The Journey

Wouldn’t it be nice to own a bookcase that had room for all your books? The small ones, the tall ones, the awkward square shaped ones; even

that big atlas that has to sit flat on the shelf? Thankfully, Pfister created customized bookcases to neatly encompass all your books, whatever  

their shape or size. It was a great brief for Walker, who devised a commercial to show that it’s much better to adjust your shelves to fit your

books rather than your books to fit your shelves. After all, nobody wants to cut a good story short.