Swiss Rival Takes Swipe At UBS In New Advertisement


Wealth Briefing

It would seem that Hyposwiss, the Zurich-headquartered private bank, is taking a sideswipe at its Swiss rival UBS in a new advertising campaign launched this week. The text of advertisement in question runs: “It will never be about you and us. It will always be about your money.” Observers will of course remember
a high profile advertising campaign launched by UBS in 2004 which centred on the tagline “You & Us”, making Hyposwiss’s cutting reference to its rival’s changed fortunes all too clear. UBS has been working to rebuild its image after severe losses related to the credit crisis and a bruising legal. . .