Private bank Hyposwiss had never advertised. Ever. Walker won the job of breaking this one hundred year old tradition, giving a new voice to an old bank. But gaining a clear voice in the already cluttered Swiss banking sector isn’t an easy task. The solution lay with Hyposwiss‘ own down-to-earth

approach and its focus on solid banking values – a stark contrast

to the reckless banking environment of the day. Existing customers,

potential