Private bank Hyposwiss had never advertised. Ever. Walker won the job of breaking this one hundred year old tradition, giving a new voice to an old bank. But gaining a clear voice in the already cluttered Swiss banking sector isn’t an easy task. The solution lay with Hyposwiss‘ own down-to-earth
approach and its focus on solid banking values – a stark contrast
to the reckless banking environment of the day. Existing customers,
investors and the bank’s own employees needed to be made aware of the philosophy behind the Hyposwiss brand. A campaign consisting purely of thought provoking headlines was created in order to convey Hyposwiss‘ conservative but positive approach and its back-to-basics attitude to banking.