The video clip of the stunt not only generated traffic but a massive response. People quickly got the message. Spreading over Facebook, the film received over 700,000 views and was the most watched YouTube clip within its category. Only four days later, it was ranked number one among worldwide favorites of the month and was on its way to becoming the most viewed Swiss YouTube ad ever. Not a big media budget, but a simple fact spread by the people directly affected garnered Greenpeace over 3.7 million free media contacts and helped them to achieve their primary goal: To ignite debates about the dangers associated with nuclear energy leading up to the public vote in 2012.