Nuclear cloud hits Zurich!
The Zoning Plan
The objective of this Greenpeace
campaign was to encourage people to vote against the construction of future nuclear power plants in Switzerland by revealing the real risks associated with
nuclear energy. After an initial series of posters, the campaign entered phase two – a nationwide stunt. On May 25, 2010, hundreds of people all across Switzerland spontaneously fell to the ground
order to simulate just how fast the cloud from a nuclear reactor leak would travel. The video footage collected from the day’s event was then quickly compiled into a viral
“The Zoning Plan,” and uploaded onto the web. Viewers were then directed to a fact-based website encouraging them to become actively involved.