Richner

Some people get married for love, in Volketswil they tie the knot for a free kitchen. Richner, one of the leading kitchen and bath specialists in Switzerland, commissioned walker to create a campaign to promote the opening of one of their new branches in Volketswil Etoy. Lucky couples who were selected and willing to marry in the new store would receive a free kitchen or bathroom. The promotion kicked off with radio ads featuring listeners calling in to a dating show in search of a partner to marry. This was followed by some rather unusual TV spots involving newlyweds getting to grips with their new kitchens and bathrooms – and with each other…