The beginning of everything

SP Schweiz

The Beginning of Everything

The Swiss Socialist Party (SP), founded in 1888, is one of the four primary political parties in Switzerland.

A powerful TV spot was created in order to demonstrate the party’s forward-thinking attitude and introduce the

Swiss public to its new logo. The spot was a reminder to people that “Yes” by itself is just a word, but if put into

context, it can be a very powerful tool and the beginning of everything.