SP SchweizThe Beginning of Everything
The Swiss Socialist Party (SP), founded in 1888, is one of the four primary political parties in Switzerland.
A powerful TV spot was created in order to demonstrate the party’s forward-thinking attitude and introduce the
Swiss public to its new logo. The spot was a reminder to people that “Yes” by itself is just a word, but if put into
context, it can be a very powerful tool and the beginning of everything.