The book that helps you make decisions

Kein & Aber

50 Models of Success

Walker won the assignment to promote Kein & Aber’s book 50 Success Models – A Small Handbook for Strategic Decisions’via a POS campaign.

It was a tough challenge – how

to stand out from the other thousand books in store? To monopolise readers’ attention, walker created several different book jackets for the same title, giving the POS display a visual

hook with which to draw the customer closer. Each book sleeve bore the headline: If you know you want this book, then it’s probably not for you. Did it work? Kein & Aber sold

100,000 copiesand sold publishing licenses to 27 countries. Turnover of the book reached 2.7 million Swiss francs. Or to put it more succinctly: yes.