Advertising brief leads to new product
Dolce Liquid
Product Developement
A Swiss sugar manufacturer, faced an imminent price threat to their business from neighbouring countries. But instead of a traditional advertising campaign, walker came up with an entirely new product and brand idea: a premium liquid sugar. Dolce liked the concept and co-operated with
the agency in a programme of product development. After several months of working closely with technical specialists and packaging designers, the new product reached Swiss stores.
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→ Dolce Packaging Design
