Amnesty International
Ebay GuerillaMost people regard slavery as a dark chapter in world history. But tragically it is a practice that still happens today. Amnesty International wanted to make people aware of this
shocking fact and commissioned walker to highlight the horrors of modern slavery. A innovative online campaign was launched using eBay as a channel to spread
Amnesty’s message. With the help of 188 Amnesty activists, the public woke up to some very different ‘merchandise’ listed on eBay. Hundreds of live auctions featured women for
sale alongside popular eBay products, demonstrating just how frighteningly easy it is to ‘buy’ a wife.