Love is in the air

swissfriends.ch

Amor

The Swiss market has become quite cluttered when it comes to dating websites. Swissfriends.ch

– the largest Swiss dating site, with over 200,000 members – wanted to remind consumers of

who they were and what they stood for. With a single, very large poster at Zurich’s main

train station, the eye-catching visual was seen by thousands of passers-by daily.