Thanks to local journalist who reported on our 2007 campaign, we were able to generate an additional 4,526,000 reader contacts. In July of that year, hundreds of curious people from the greater Zurich area visited the www.maxiprint.ch website, generating an 82.7% visitor increase from the previous month, and an incredible 118.0% increase in August as recorded by Google Analytics. This was thanks to the “Maxi print Newsweek” campaign, which had launched the month before in June 2007. The increase in brand awareness and the subsequent rush of curious visitors to the www.maxiprint.ch website allowed Maxiprint “exploding” sales figures. This was a +44.5% increase in revenue compared to the same period (July/August) in the previous year.