Big Bang

Maxiprint.ch

Sechseläuten

We had chosen April 14, 2008 as our day. Thousands of spectators come to Zurich every year for one of Switzerland’s most traditional events, “Sechseläuten.” The burning

star of the evening is the Böögg – a snowman stuffed with explosives. Legend has it that burning him will banish the winter, and the quicker his head explodes, the better the coming

summer will be. That year, it took 26 minutes. Surprisingly, seconds after the first explosion, there was another big bang, and 10,000 flyers fell from the sky. Printed on them

was the exact timing of this year’s explosion (26 minutes) and the resulting weather forecast for 2008: “Damp summer!” with the tag line “Maxiprint – nobody prints faster.”