It can’t only lie on the scent
The goal was to win a younger audience by touching on an insight faced by all – vanity. The perfectly groomed toilet is a reflection not only the homeowner, but also on the state of the entire household. To showcase the brands premium product “Pearl”, the campaign launched with both out of home posters and TV. The TV spot touched on the insight in a humours way, by showing a woman spontaneously stopping by for a visit with a friend. In the end it is revealed that she was only there to use her friends toilet. The tagline read “It can’t only lie on the scent.”
