Swiss Timing


Creativity - USA

In zurich, the micro shop called walker is happening now. Recognizing the marketing world’s current small-is-beautiful zeitgeist, tiny Zurich shop Walker is aiming to be the fairest of them all. A mere three employees work at Walker’s 87-square-meter office in the heart of Zurich’s Old Town, but the shop has created a disproportionate impact with its recent work, including one of last year’s biggest outdoor ideas, Amnesty International’s “It’s Not Happening Here. But It Is Happening Now.” More than 200 unique executions in Swiss cities including Zurich, Bern

and Geneva superimpose human rights violations over photos of the environment where the poster is placed, forcing viewers to confront once-remote atrocities on their own street corners. Extensive media coverage accelerated the impact of the campaign, which was created appropriately, within the tiniest of time frames – Walker, along with some pro boon help, finished the project in under a month. “This new way of using a poster did require a flexible and fast coordination with media and production partners,” says Pius Walker,Walker founder, creative director and chief. . .