Fleurop is a popular Swiss florist offering international deliveries of bouquets and arrangements. Walker was hired to encourage younger people to send flowers on Mother’s Day. Their campaign side-stepped the traditional ‘Thanks Mum’ message and instead urged sons and daughters to pardon their mothers for any trivial sins committed in the past. Whether it was cutting her daughter’s hair (badly) or mistakenly hoovering up a toy solider, whatever the offence, it’s time to forgive her.