Amnesty InternationalChannel hop
The campaign “It’s not happening here. But it’s happening now.” shows how human rights violations take place every day, just a few hours flying time away from us. The aim was to sensitize people in Switzerland about the issues of human rights and to stimulate debate. The poster campaign brought the truths about human rights violations around the world directly to the front doors of Swiss households. 200 posters, individually matched to fit their environment, appeared to show the collision of two worlds. For example, we see brutal scenes out of Guantanamo abruptly taking place in the middle of Zurich.