The Fleurop-Interflora Annual Report
Fleurop is a popular Swiss florist offering international deliveries of bouquets and arrangements. Their annual report serves as the company’s main form communication among its shareholders. But in 2005, Walker was tasked with turning it into something more. The report now had to function as a business card for potential partners, a press release and as a communiqué to Fleurop’s global sister companies. Following the brand strategy of ‘surprise’, the report unveiled Fleurop’s new corporate design, whilst, at the same time, highlighting the beauty and expressive power of flowers through exclusive floral illustrations.
