This campaign resulted in virtually double-digit growth in orders. In 2007, the aim was to achieve a growth of +5.1% of Mother’s Day flower orders placed. This was not only exceeded, but nearly doubled. This was partially thanks to a shift in consumers’ buying practices. Overall, they purchased Mother’s Day flower bouquets with a higher price point, allowing Fleurop’s total sales growth to reach 11.5% in 2007. With this, Fleurop achieved its highest Mother’s Day sales in history. The orders placed mostly online helped the company achieve an impressive growth of 14.2%. This was directly related to the campaign “Time to Forgive” and Fleurop’s new website, which Walker created. The growth of new customers online had increased 11.1% in 2007 in comparison to the previous year. Indexed.