Power-flame: Making Fire Safe


Makes Fire Safe

Powerflame is a brand that had adopted the motto “making fire safe”. The brand distributes products such as specially

designed safe gel fuels for fondue burners, fire starters for fireplaces, and wood-wool grill starters. The advertising idea:

Powerflame makes a fire so safe that firefighters basically have nothing left to do. However, the resourceful

firefighters will not allow this to happen. The radio spot features a firefighters desperately looking for work.