Jecklin is “the” music store in Zurich. The essence of Jecklin is the unique fusion of art and commerce. Unfortunately, the music store had become somewhat forgotten, so to change this, walker presented several campaigns based on the topic of “finding your music. ” After all, with a visit to Jecklin, one is sure to find his or her music, because the company is not just about sales, but also about providing customer service. The campaign was meant to appeal especially to a younger audience and show them that having passion is always a good thing – that there is always the opportunity for them to become something else.