“Keep calm and carry on.” It seems that London based company “HelpMeToRelax” has just added a very contemporary layer to this archetypal British attitude. Founding partner Susan Earl is selling relaxation in the shape of beautifully crafted audio clips. Conveniently download- able trough iTunes, the programs are tailored to familiar everyday situations and help listeners to find
Hardly surprising that Walker’s brand design and advertising concept for this new meditation experience branches away from traditional guru misconceptions. Simple illustrations and colorful character design make us laugh about ourselves. Humor and a bit of healthy irony have always been a solid British recipe for relaxation.