Invest into Packaging or Content


Employee Gifts

In the spirit of Swiss private bank Hyposwiss’ new launch of its “Expect the expected” campaign, it wanted to surprise its own employees with a gift that was in line with the campaign’s core concepts: simplicity and honesty. In Zurich, employees received an envelope with the message, “The average company gift costs CHF 48.25 and is then thrown away” printed on it. Inside, they found a typical money holder containing CHF 48.25. In the Geneva offices, employees were surprised with a bottle of very nice red wine wrapped in cheap recycled paper, with the following message printed on it: “We could invest in either packaging or the content.”