Walker turns small space ad into full page for Amnesty International
Small Scale Ads
The objective was to raise awareness of human rights violations taking place in the world today. This had to be achieved on a minimal budget for a non-profit client. In order to make the most of the client’s limited spend, walker approached editorial departments of several Swiss newspapers and asked
for their cooperation with an innovative campaign idea. Thanks to their help Amnesty
was able to occupy all the space between the other small-scale ads to help get their message across. So for the price of a small-scale ad, Amnesty
made a full-page splash.