Men embarrassed by bad Valentine’s Day messages


Hunt for Words

Swiss florist, Fleurop offers international deliveries of bouquets and arrangements. For their Valentine’s Day campaign, Walker focused on men’s struggle to find the right words

to express themselves, particularly when it comes to writing emotional love letters. Radio spots featured men hunting for words as if they were wild animals. The

campaign also included TV ads where men try but fail to explain their feelings. The message is clear, if words are beyond your reach then Fleurop have the answer.