Florist calls for ban on word hunting


Hunt for Words

Swiss florist, Fleurop offers international deliveries of bouquets and arrangements. For their Valentine’s Day campaign, walker focused on

men’s struggle to find the right words to express themselves,

particularly when it comes to writing emotional love letters. TV spots featured men hunting

for words as if they were wild animals. The campaign also included radio ads where men try but fail to explain their feelings. The message

is clear, if words are beyond your reach then Fleurop have the answer.