Sonny bids to stop the trafficking

Euro 08


The latest spot from Sonny London is a dark disturbing affair – Cattle Market for Amnesty International in swizerland bringst he horror of human trafficking to life. Shot spoke to director Jeff Thomas about the spot. The spot from the Walker agency in Switzerland, airs this evening on Swiss TV but it’s main showing will be on the big screens before the Euro 2008 football matches in June. The hard hitting

film should give the fans plenty to think about – it’s part of Amnesty’s campaign to highlight the plight of girls sold into the sex industry. How did you go about capturing the confusion and disturbing atmosphere? By doing it all from the point of view of our lead girl. My ides was to see everything as she sees it to not set anything up too much and keep it fluid and un-rehearsed. . .