Walker Flips the Channel for Amnesty

Amnesty International


Celebs talk up unsavory topics in the latest spot for the human rights group. Tiny Swiss agency Walker debuted its latest work for Amnesty International last night in a Zurich cinema, following up its transparent poster series with a romp through satellite TV channels directed by Gorgeous’ Chris Palmer. Continuing on the “It’s not happening here, but it is happening now” theme, the spot, “Channel Hop” shows television celebrities including “Ready Steady Cook” star Ainsley Harriott, Sky News weatherman Francis Wilson and emcee of the affair, well-known entertainer Nicholas Parsons.
The spot, which will air in Swiss cinemas in German and French and in four select evening slots on Swiss national television, took six months to produce, with the celebrities pitching in for free. “We established the concept with the bus shelter campaign and the environment directly involved,” says creative director Pius Walker. “In TV we do the same, using the everyday environment to place our message. It’s the contrast between the shallow TV entertainment world and the hard-to-ignore facts the campaign focuses on. [The spot] demonstrates why we need Amnesty. They bring to the surface what normally. . .