Record number of people joining Rega after campaign


Heaven Can Wait

The TV and cinema spot “Heaven Can Wait” was accompanied by a direct mail campaign informing the Swiss public about the fact that every twelfth person in Switzerland will at one point in their life be reliant on the services of Rega. After just 10 days, Rega received 1.98% returns in the form of new donors, climbing as high as 5.92% returns after 30 days.