Printing company beats newspapers to the news

No-one prints faster

In cooperation with international news outlets and local out-of-home advertising company APG, walker staged a weeklong promotion proving

Maxiprint’s superior quick printing capacity. Every day during one week, actual news headlines were printed on billboards around Zurich,

even before the daily newspapers were printed. Every morning teams were out hanging the 31 daily posters that would be seen

by 350,000 passers-by.