ifolor, Switzerland’s leading provider of personalized photo books, has taken an unusual approach to remind us that our greatest moments can live
forever within the pages of their beautifully printed books. Produced by Knucklehead, this left-field 35 second tv ad joins a bloody skirmish
between two gangs of Viking re-enactors. However, swords give way to selfie-sticks and cameras as the warriors are more concerned with posing
mid-battle for a quick selfie than they are with defeating each other. The comedic action was directed by Ben Gregor and written by Roger Beckett.