Accident girl in helicopter mercy dash

Rega

Heaven Can Wait

Accidents only ever happen to others. At least that’s what we tell ourselves. This was a problem for Swiss Air Rescue service, Rega, and subse- quently walker, who were

tasked with changing people’s attitudes. Through an emotional 90 second cinema ad Rega challenged Swiss people to think again about their options should they ever be involved in

an accident. The film pulls no punches, ending with the fact that one in twelve of us will rely on the services of Rega. The spot was supported by a direct mail campaign.

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